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If you're going to actively look into direct response TV for your product or service, then you need to know as much as you can about the subject. Knowledge is power. And if you want to build a powerful direct response campaign, then you need to understand how it works, what the different types are, and how you go about putting it all together.

  • Long form advertising: Half-hour television programs that provide a powerful platform to market your product or service in an in-depth, detailed fashion. Also known as Infomercials.
  • Short form advertising: The one or two minute commercials that sell a product directly to the consumer. Often called "direct response" or "DR".
  • Planning and marketing your direct response campaign: A list of logistics issues and costs–everything you need to make informed decisions about taking your product to television with a direct-sale or lead-generating approach.