Here you will find informative articles published in many industry trade journals on the effective use of DRTV.
TACTICS TO ENHANCE YOUR DRTV INVESTMENT – DMNews.com, March, 2011
Four ways traditional advertisers can best take advantage of DRTV
REJUVENATE YOUR INSURANCE MARKETING PROGRAMS WITH DRTV – Producers Source, March 2011
Effective advertising for financial services
GOOD LEAD-INS CAN BOOST INFOMERCIAL RESULTS – TVNewsCheck, November 2010
Better programming benefits infomercial revenue
IS THIS JUST A DOWN CYCLE – ER, August 2010
Ups and downs of media, but TV is bound to stay
BUYING MEDIA – MANAGING EXPECTATIONS – ER May, 2010
Nothing is as constant as change….also for media buyers
THIS IS ONLY A TEST – ER, April 2009
The importance of media tests
NATIONAL OR LOCAL – EASY DOES IT – ER, January 2009
Why we prefer a national test
IS THIS A TOUGH MEDIA ENVIRONMENT – ER, October 2008
Looking at positives in an economic downturn
INTERVIEW WITH DAN ZIFKIN – ER DRTV Guide, 2006
Dan shares his insights and expertise on DRTV
THE UNCERTAINTY PRINCIPLE – ER, May 2008
Does political ad spending affect demand for DR advertising time?
JUST ADD…ZEPHYR MEDIA GROUP -Target Marketing, October 2007
Support your traditional advertising campaigns with our expertise in DRTV
PRODUCING DRTV CAMPAIGNS: PLAY BY THE RULES – DM News, special DRTV edition, September 2007.
Be creative, but know what works in DRTV and stick with it.
DIRECT TO CONSUMER ADVERTISING: TAKING A FRESH APPROACH – DTC, September 2007
Benefits of advertising for prescription drugs with long-form infomercials
BUILD TRAFFIC AND AWARENESS FOR MEETINGS USING DRTV AND MOBILE MARKETING – MeetingFocus.com, April 2007.
Innovative ways to create event awareness and increase participant traffic
TV INFOMERCIALS OFFER CURE FOR SLUGGISH SALES – Home Health Products, February 2007
Smart use of half hour infomercials increase customer leads and sales
WHERE IS DRTV HEADED NEXT YEAR? – DM News (electronic format), December 2006
We offer a few insights, not predictions on what next year will bring
INFOMERCIALS SELL WELL – Ward’s Dealer Business, October 2006
Automotive advertising – stand out from the crowd with an infomercial
THE MEASURE OF SUCCESS – ER, August 2006
How DRTV success differs depending on the type of advertiser
SUCCESS IN SPORTS HELPS INFOMERCIALS SHED INFERIORITY COMPLEX – Sports Business Journal, June 2006.
DRTV and sports products make for powerful sales
ADVERTISING ROI: DRTV’s FAVORITE SON – ER, June 2005.
DRTV is the gold standard of media return-on-investment analysis for advertisers