Welcome to Zephyr Media Group
Zephyr Media has the experience, expertise, and high-caliber personnel you need to help you get started on a direct response television ad campaign. We think you’ll find our site a central resource for what you need to know to make intelligent decisions about direct response TV advertising. Whether you're an entrepreneur with a truly great idea, a fledgling company ready to take your next big step in marketing, or an established firm seeking new ways to attract and engage interested prospects and customers, Zephyr is committed to assisting you!
On our site, you will find information on:
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» Video Interview:
Choose a link below to view Dan Zifkin's video interview page.
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» Latest News: Click here or scroll down for the latest news from Zephyr Media.
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» Long form advertising: Half-hour television programs that provide a powerful platform to market your product or service in an in-depth, detailed fashion. Also known as Infomercials.
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» Short form advertising: The one or two minute commercials that sell a product directly to the consumer. Often called "direct response" or "DR".
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» Planning and marketing your direct response campaign: A list of logistics issues and costs—everything you need to make informed decisions about taking your product to television with a direct-sale or lead-generating approach.
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» Key product categories of DRTV best selling items, based on media spending:
- Health and Fitness
- Cosmetics, hair, personal care
- Housewares and appliances
- Diet, weight loss, nutrition and food
- Financial and business opportunities
- Personal development, self-help and education
- Home and garden
- Music and Video
- Sports and Outdoor Activities
- Electronics
- Crafts, hobbies, collectibles
- Fundraising
- Automotive
If you don’t find what you need here, contact us and we’ll see that you get it!
Latest News
August 2011 ||
New U.S. Channel to Focus Solely on International Programming
February 2011 ||
Rejuvenate Your Insurance Marketing Programs with Direct Response TV
February 2011 ||
Tactics to enhance your DRTV investment
November 2010 ||
Good Lead-Ins Can Boost Infomercial Results
October 2010 ||
Zephyr Entertainment Disivision News Release
August 2010 ||
Is This Just A Down Cycle?
July 2010 - Special Selection ||
Great Memories of the Industry's Early Days
May 2010 ||
BUYING MEDIA-Managing Expectations
Articles
Infomercials Benefit Prescription Drug Advertising
Producing DRTV Campaigns: Play by the Rules
TV Infomercials Offer Cure for Sluggish Sales (Home Health Products)
Using TV Smartly To Generate Customer Leads
*Click here for all article listings.
November 2008 ||
Is This A Tough Media Environment? by Dan Zifkin
July 2008 ||
The Uncertainty Principle, by Dan Zifkin
November 2007 ||
Read Zephyr Media Group’s article on how infomercials can benefit prescription drug advertising.
